The Link Thing

Ranking without links is really, really hard.

Category: "Google"

An Introduction to Manual Actions in Search Console
Google

An Introduction to Manual Actions in Search Console

As a webmaster or SEO, there’s nothing worse than getting a message from Google Search Console (GSC) about a manual action that has been placed on your website. In this post, we’re looking at the different types of manual actions - i.e. Google Penalties - websites can receive and ways to deal with them.
Google Update: Penguin 4.0 - the "Real Time" Link Algorithm
Google

Google Update: Penguin 4.0 - the "Real Time" Link Algorithm

Hey wait, but if Penguin goes real-time, that would mean it also needs to be integrated into the core algorithm... hmmm food for thought, if it's not Penguin (the thing attached on top of the core, but the same link spam analysis component integrated into the core, would it be ok to say it's "not Penguin"?
How The Penguin Core Algoritm Can Affect Your Website Rankings
Google

How The Penguin Core Algoritm Can Affect Your Website Rankings

Google officially announced that they made Google Penguin part of their Core Algorithm. This means that webmasters don’t need to wait for years for a Google Penguin Update to recover the rankings of a website. Everything will happen in real time from now on. Read on to learn how Google Penguin will work from now on and what you should change about the way you're doing SEO.
How to Get More Link Data from Google Search Console
Google

How to Get More Link Data from Google Search Console

Google can be infuriating. They count every link to your site but only show you a random sampling in Google Webmaster Tools. But here's a simple and genius hack to squeeze more links out of your Google Webmaster Tools account. Going through this detailed guide, you won't believe how simple it is.
How to use the Google Disavow Links Tool
Google

How to use the Google Disavow Links Tool

The Google Disavow Tool has been out for years. But we still see common mistakes that SEOs make every day, not considering that disavowing the wrong links can cause severe damage to the rankings. Read on and learn about how you can use the Disavow Tool to your advantage.
Impact of NoFollow 2.0, UGC and Sponsored Link Attributes
Google

Impact of NoFollow 2.0, UGC and Sponsored Link Attributes

NoFollow Links were handled differently by Google starting Sept 10, 2019. NoFollow Links from other sites that implemented a NoFollow link policy as a blanket rule before can now affect you, when they did not before.
NoFollow Links in SEO
No Follow Links - Risky or Irrelevant?
Google

NoFollow Links in SEO

The value of NoFollow links has often led to heated debates among online marketers and SEOs. Ever since Google rolled out the Penguin algorithm in 2012, the risk of links has become a central question. Can NoFollow links put your website at risk? Googlebot should not follow links with NoFollow tag, but is that always true?
Search Console by Google - The Ultimate Guide
Google

Search Console by Google - The Ultimate Guide

If you’re not sure what you can get out of Google Webmaster Tools, we have the solution. This guide will show you everything you can learn from and do with GWT in order to improve your website’s presence in search.
State of Links 2019: SEO Questions that Google should answer
Toxic Links and Redirects
Google

State of Links 2019: SEO Questions that Google should answer

John Muller announced him meeting with the webspam team to talk about the state of links and asked for questions from the webmaster community. What should he bring up? Do they still work? Here are our questions illustrated and updated with more details where needed or possible.
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