Do you know what's the difference between a good link and a back links? Using LRT Technology you can check that within seconds. But how can you check the backlinks in your link profile yourself if you were to do it one by one (please don't!) Rick Lomas gives you nine points to look at.

Google gave dejanseo.com.au, the domain of Dejan Marketing, a harsh penalty that led to a loss in rankings for even for their brand name Dejan SEO. Was it fair? They didn't build any links, they say. Legit website receives link penalty? Who is next?

If you received an email from Google Search Console Team about unnatural inbound links that violate Google Webmaster Guidelines – then I know how you feel. It is definitely one of the worst messages you can get from Google because this means that they don’t like how your backlink portfolio looks and they are punishing you because of this. The damage to your website traffic might be big and severe. However, there’s definitely a way to fix this. Read on to find out how.

Google can be infuriating. They count every link to your site but only show you a random sampling in Google Webmaster Tools. But here's a simple and genius hack to squeeze more links out of your Google Webmaster Tools account. Going through this detailed guide, you won't believe how simple it is.

We are sure you’ve heard about Interflora.co.uk being penalized by Google. No wonder, because Link Detox found over 70% toxic and suspicious links including cheap advertorials, paid blog posts etc. Here you will find examples for toxic and suspicious links that will put you in danger for a Penguin penalty.

This Deep Dive case study looks at a definitive loser of the Penguin 2.0 update – HOME24.DE. This is a German site selling furniture and much more had a loss of -59% for the traffic. Since HOME24 this is a major brand, also engaging in TV advertising it’s worth looking into it in more detail, and try to learn what went wrong, and what they could improve or could have improved.

Are you using link data from Google Search Console? Did you know you can accumulate a multiple of a single download, if done right? Learn from Kamil Guzdek how he handled this for a very large domain.

This detailed guide takes you step-by-step through how to find, identify and remove dangerous links. In it, Bartosz shares shares many of his secrets, real-life examples, and a deliciously sneaky way to find hidden contact information for spammy webmasters.