Google Penalties or Manual Actions are issued and often have an immediate and drastic effect on the rankings of web pages rankings in the search results.

Google Filters describe effects seen in search results when results are suppressed due to algorithmic reasons that Google won't disclose.

Spot unnatural links before Google does! The Link Detox Genesis algorithm helps you spot unnatural links that are likely to trigger a Google filter or Manual Action Penalty. We’re using Link Detox Genesis in our link risk rules with millions of data…

What are NoFollow links? A NoFollow link has an attribute that allows webmasters to tell search engines “Don’t follow links on this page" or "Don’t follow this specific link." A link can have one or more rel attributes, where “rel” is…

DoFollow Links don't exist. Some people mean a Follow Link when they say DoFollow link. Don't be like them. The correct term to use was and remains "Follow link".

What does Disavow Links and Domains mean? When SEOs disavow links, they tell search engines not to count the links for rankings. Some people say that disavowing a link is the same as putting a NoFollow tag on it, but based on our experience this is an…

Link Audit is a discipline of SEO that had its debut with the Google Penguin updates. It involves the removal and disavowing of toxic links, link risk management and the overall knowledge of risk factors for you and your niche. Every SEO who already…

Link Juice - Use 1 Link juice often refers to the link value a link is able to pass on to the target. Many assume this would be only a metric defined by the link graph, e.g. the LRT Power, Ahrefs UR or in the page Google PageRank. Other aspects, namely…

Creating a disavow file and uploading it to Google Search Console is the first step in invalidating links to your domain. The disavow file is usually created with link audit tools like LinkResearchTools Recover or Link Detox.

Backlink Profile Coverage explains, in percent of the total known number backlinks to a domain, how much was actually covered in a backlink analysis.