What is Domain DTOXRISK?
The Domain-Wide Link Detox Risk (Domain DTOXRISK) is our estimation of the probability for a domain getting a Google Penalty or affected by a Google Filter. Domain-wide Link Detox Risk (Domain DTOXRISK) is calculated in 2 steps.
The first calculation is on an individual link level, and based on specific Link Detox rules detected and calculated in the link level DTOXRISK.
The second calculation helps you understand the overall risk implied by all bad link signals resulting in DTOXRISK scores. We aggregate, score, and weight the link level DTOXRISK signals based on the experience and personal opinions of several internal and external SEO experts. All of Link Detox rules have their own weight that contribute to the overall risk of a link. All of Link Detox rules have their own risk rating value. We configure all these weights and rating values based on experience and personal opinions of several internal and external SEO experts.
For example: If a link triggers the rules SUSP1, TOX1, and TOX2, this equals 50 + 400 + 700. Therefore, the Rating Value = 1150 and your Risk Level = High DTOXRISK. Therefore, the Domain-Wide Link Detox Risk (Domain DTOXRISK) is a risk estimation for the overall website analysis report. This means even if you see a somewhat low average risk, you should still double-check to see if there are a few high-risk links in your profile.