LRT Site Clinic Replays

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About Aleya Solis

Aleyda is an award winning International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, Search Engine Journal and Moz), author of the SEO book in Spanish “SEO. Las Claves Esenciales” and experienced speaker (with more than 100 conferences in 20 countries in English and Spanish).

Awarded as the European Search Personality of the Year in 2018 at the European Search Awards, included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015, in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016 and in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, she has been also interviewed in publications such as The Huffington Post and in the Google Partners Podcast.

About Alex Tachalova

Alexandra is a frequent speaker and founder of the relationship-based link building agency, DigitalOlympus.net. She also runs a digital marketing conference in Europe. Besides that, she regularly contributes to leading digital marketing blogs, including Moz, SEJ, Salesforce, SMExaminer, and many others.

The SEO audits

This power team has so much fun analyzing the following websites:

1. english-thai-dictionary.com
2. seattlefacial.com
3. creare-site-web.com

And in between, we answer some questions from the live viewers.

About Stephan Spencer

Stephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO (now in its 3rd edition), author of Google Power Search (3rd edition coming soon) and co-author of Social eCommerce, all published by O’Reilly. Stephan founded Netconcepts, an SEO and interactive agency in the 1990's, and sold it to Covario in 2010. He invented a pay-for-performance SEO technology called GravityStream that was also acquired and is now part of Rio SEO. Stephan's SEO clients have included such brands as Zappos, Sony, Volvo, Bed Bath & Beyond, and Chanel.

Stephan has spoken at countless hundreds of Internet marketing events, including all the major search & e-commerce conferences (SMX, Internet Retailer, Content Marketing World, PubCon, Shop.org, eTail, etc.). He’s been a contributor to Harvard Business Review, AdWeek, the Huffington Post, Multichannel Merchant, Practical Ecommerce, Search Engine Land, DM News and MarketingProfs, to name a few.

The SEO audits

This time we are digging deep into following sites:

• anthonymacquillan.com
• benchmademodern.com
• lifenetinsurance.com

About Lily Ray

Lily Ray is the SEO Director at Path Interactive, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees.

About Kevin Indig

Kevin Indig leads SEO & Content Marketing as VP @ G2 and is the creator of the [Tech Bound] newsletter/podcast. Previously, he ran SEO @ Atlassian and Dailymotion and worked with companies like eBay, Eventbrite, Samsung, Pinterest, and many others in the past.

The SEO audits

This time we analyze the following websites:

• habervip.net
• tikaniklikacmaservisi.com
• defensegears.com
• cyrelnicolas.com
• writingcontentservices.com
• mediabeyond.com
• medicalbillingphr.com
• furnishingsgear.com

About Craig Campbell

Craig Campbell is a UK based Affiliate Marketer and Digital Trainer, after many years working as a freelancer and running an agency he changed direction and focuses on his own projects rather than doing client based work. With over 18 years experience in Digital and well known for his Link Building tips and tricks & is a regular speaker at conferences all over the world.

About Rick Lomas

Rick is LRT Certified Xpert since 2014 and is recognized worldwide as the 'go to' guy for fixing Google penalties. He has completed thousands of Link Audits and helped to remove hundreds of Google Manual Actions.

The SEO audits

We analyse the following websites:

1. thepennymatters.com
2. iimovel.com.br
3. travelodgedowntownphx.com
4. linuxtechi.com

Recording of the Site Clinic on July 9 2020

Recording of the Site Clinic on June 25 2020

Rick Lomas and Christoph C. Cemper audit three new websites to find problems for off page and onpage SEO.

Lots of link problems found, as those are often topics pushed back due to their complexity.

In these site clinics we do

• Link & SEO analysis of your website
• Spotting structural problems in your site, links
• Spotting technical SEO issues
• Spotting negative SEO issues
• Potentials for disavows and undisavows
• Identify the most important problems
• Explanation of the problems and options for action
• Learning effect for all participants
• have fun

We analyze the following websites and give you some tips on how they can be improved.

1. gitedeville.com
2. theholmgroupaz.com
3. siennapacific.com

There were a lot for submissions that we will cover in a future site clinic to be announced.

We analyze the following websites and give you some tips on how they can be improved.

1) therapion.com

Owner's input:

The main issue with Therapion.com is that it does not show up in Google
search results in English, for example, for "online therapy" or "online
counseling".

However, it is well positioned for "online therapy jobs". Any
suggestions or recommendations?

2) security-label.co.uk

Owner's input:

My site dropped in the original Panda update and we have been unable to get back to where we were.

We currently rank well for one of our main keywords (number 4) but we have never gone higher than second page for our other main work currently around number 16, pre panda we were ranking number 1 for both terms, I don't know if this is a penalty or not, why is one term ranking well and the other not?

My competitors out rank me but we used to out rank them, and some of the sites I don't think are as good as ours.

I simply don't know if we have bad links or a penalty or something else holding back our site.

I'm frightened to edit my site to change anything incase we drop further, I'd like someone to reassure me that what I'm doing is correct

3) decorinteriorsus.com

Owner's input:

Two major issues that began in March of 2019 are a major drop in Google performance (that seems to have been largely caused by structural issues) and a big decline in referring domains and backlinks. In response, we migrated from Magento 1 to Magento 2 in the Fall and deleted a lot of thin content from our blog, which seems to have resulted in better SERPs and improved organic traffic.

We’ve also done some pruning of obvious spammy backlinks and a bit of promoting of our most popular blog content via social media and direct email, but relevant and authoritative natural backlinks have been slow to materialize. I’d like to know if we still have structural problems that need fixing and if there are any malicious link campaigns being waged against us.

Additionally, I’d love to learn where our biggest opportunities for worthwhile link growth may be.

Kamil Guzdek has been a LinkResearchTools partner since 2013 and LRT Certified Professional since 2019. Kamil has 8+ years of expertise in various SEO roles, including Web Search Evaluation, which gave him a deep insight into how Search Engines work.

He has vast experience in performing SEO for all kind of websites - ranging from online publishers, startups, SaaS platforms, up to e-commerce.

This year Kamil’s link building campaign has been nominated to European Search Awards.

More about Kamil