Internal links are links that go from one page on a (sub-)domain to a another page on the same (sub-)domain. They are commonly used in main navigation but are more helpful when embedded in the actual content of a website, to help the reader navigate.…

Internal Link

By Christoph C. Cemper in SEO Basics last updated 04/29/20 12:06 am by Christoph C. Cemper

Internal links are links that go from one page on a (sub-)domain to a another page on the same (sub-)domain. They are commonly used in main navigation but are more helpful when embedded in the actual content of a website, to help the reader navigate.

Internal links are useful for five reasons:

  1. Internal links allow users to navigate a website
  2. Internal links thereby help establish information hierarchy for the given website.
  3. Internal links help bots to discover (new) pages on a website
  4. Internal links help distribute link power and link trust through the website.
  5. Internal link help control anchor text keyword relevance inside the website, thereby influencing search rankings