Do redirects pass link juice? Do they pass penalties? Does it matter which redirect I use? These questions are essential to SEO, especially because things change over time and we may have missed something in our hectic business routine. We were fed up of not knowing, so we started doing our own research on redirects. Read on to find out what changes you might have missed, or learn new things you maybe never knew about links:

As a webmaster or SEO, there’s nothing worse than getting a message from Google Search Console (GSC) about a manual action that has been placed on your website. In this post, we’re looking at the different types of manual actions - i.e. Google Penalties - websites can receive and ways to deal with them.

Hey wait, but if Penguin goes real-time, that would mean it also needs to be integrated into the core algorithm... hmmm food for thought, if it's not Penguin (the thing attached on top of the core, but the same link spam analysis component integrated into the core, would it be ok to say it's "not Penguin"?

Google officially announced that they made Google Penguin part of their Core Algorithm. This means that webmasters don’t need to wait for years for a Google Penguin Update to recover the rankings of a website. Everything will happen in real time from now on. Read on to learn how Google Penguin will work from now on and what you should change about the way you're doing SEO.

Google can be infuriating. They count every link to your site but only show you a random sampling in Google Webmaster Tools. But here's a simple and genius hack to squeeze more links out of your Google Webmaster Tools account. Going through this detailed guide, you won't believe how simple it is.

The Google Disavow Tool has been out for years. But we still see common mistakes that SEOs make every day, not considering that disavowing the wrong links can cause severe damage to the rankings. Read on and learn about how you can use the Disavow Tool to your advantage.

NoFollow Links were handled differently by Google starting Sept 10, 2019. NoFollow Links from other sites that implemented a NoFollow link policy as a blanket rule before can now affect you, when they did not before.

The value of NoFollow links has often led to heated debates among online marketers and SEOs. Ever since Google rolled out the Penguin algorithm in 2012, the risk of links has become a central question. Can NoFollow links put your website at risk? Googlebot should not follow links with NoFollow tag, but is that always true?

If you’re not sure what you can get out of Google Webmaster Tools, we have the solution. This guide will show you everything you can learn from and do with GWT in order to improve your website’s presence in search.

John Muller announced him meeting with the webspam team to talk about the state of links and asked for questions from the webmaster community. What should he bring up? Do they still work? Here are our questions illustrated and updated with more details where needed or possible.