The Link Thing

The original Golden Rules of Link Building updated for 2022 and beyond.

Link Building has been called "dead" for years. The rules of 2003 certainly changed, and those who could not learn and adapt to the ever-changing rules and increased requirements on skills, tools, details then, of course, had to give up on their "link building tricks." Google confirmed that links are the #1 ranking factor and said: "Ranking without links is really really hard." The Google Core Algorithm is based on links, and that hasn't changed since the inception of Google.

Do you wonder what the best DoFollow vs. NoFollow link ratio is? Read this post for some answers, but more importantly more questions for you that you have to ask if you want to take SEO seriously.

Which SEO metrics did LRT develop and recommend for link building? Are Ahrefs DR and Moz DA good link building metrics?

Based on user and client feedback, we try to summarize all possible and still ongoing ways how link building clients can be scammed.

What are Links with Traffic, and how do you get them? This week I've been confused about a "new standard in links with traffic" when it was all about links getting traffic from organic rankings. That was a sub-sub chapter of my Golden Rules of…

Your existing link profile is the most important asset your website has. We often forget how many thousands or even millions of links are sending visitors to your site on a daily basis, and of course, help you in Google rankings. Make it a daily habit to check and groom your backlinks and protect your rankings. Only then building new links will help you grow instead of keeping up. Read on and learn about 13 practical ways in which you can improve the backlinks you already have.

In today's world, negative SEO has become a realistic threat. Various simple techniques are now commonly used to destroy competing businesses. Read here the most popular methods of negative SEO and learn how you can easily protect yourself.

When was the last time you checked your disavow file? Probably a while ago, but that's OK. We present you a couple reasons, why it's worth looking at it again. And show you how the Disavow File Audit feature in Link Detox helps you with it.

Did you know that Google is completely irrelevant in China? It is especially Baidu, which is sending Chinese web sites traffic. But how does SEO in China work? More important - which role do links play, and how do you go about link building for SEO in China?

NoFollow Links were handled differently by Google starting Sept 10, 2019. NoFollow Links from other sites that implemented a NoFollow link policy as a blanket rule before can now affect you, when they did not before.

Are you using link data from Google Search Console? Did you know you can accumulate a multiple of a single download, if done right? Learn from Kamil Guzdek how he handled this for a very large domain.

This detailed guide takes you step-by-step through how to find, identify and remove dangerous links. In it, Bartosz shares shares many of his secrets, real-life examples, and a deliciously sneaky way to find hidden contact information for spammy webmasters.

Digital outreach campaigns have become a vital part of Internet marketing. It’s easy to make mistakes when trying to implement them. Learn how to make the most of your campaign with our 10 outreach tips.

Do you know what's the difference between a good link and a back links? Using LRT Technology you can check that within seconds. But how can you check the backlinks in your link profile yourself if you were to do it one by one (please don't!) Rick Lomas gives you nine points to look at.

One of the most important elements for quality and safe link building is a good neighborhood. If you read this article you will learn what a bad neighborhood is and how co-citations can lead you there. Hint: it's NOT the same IP hosting block, as many believe. Also, you will learn how to add valuable co-citations for your site and how to analyze these co-citations.

Google gave dejanseo.com.au, the domain of Dejan Marketing, a harsh penalty that led to a loss in rankings for even for their brand name Dejan SEO. Was it fair? They didn't build any links, they say. Legit website receives link penalty? Who is next?

After months of hard work, we’re proud to present the integration between Pitchbox and LinkResearchTools for Link Removal and Link Building Outreach. If your site has been penalized, Google expects you to contact the sources of those bad links and show proof of your outreach in your disavow file.

ScrapeBox is a well known tool for black hat SEO, but white hat SEOs have found it to be a very useful and time saving tool for on-page SEO, link analysis and even link building. In this guide, LRT Xpert - Bartosz Góralewicz, shows us how to use this tool of darkness to make Google very happy with your website.

The value of NoFollow links has often led to heated debates among online marketers and SEOs. Ever since Google rolled out the Penguin algorithm in 2012, the risk of links has become a central question. Can NoFollow links put your website at risk? Googlebot should not follow links with NoFollow tag, but is that always true?

Learn how we managed to collect almost 50.000 US$ in only four months for charity with a Link Building Conference we set up - and why a "Link Only" conference was necessary in the first place, the SEO market changes.

John Muller announced him meeting with the webspam team to talk about the state of links and asked for questions from the webmaster community. What should he bring up? Do they still work? Here are our questions illustrated and updated with more details where needed or possible.

If you received an email from Google Search Console Team about unnatural inbound links that violate Google Webmaster Guidelines – then I know how you feel. It is definitely one of the worst messages you can get from Google because this means that they don’t like how your backlink portfolio looks and they are punishing you because of this. The damage to your website traffic might be big and severe. However, there’s definitely a way to fix this. Read on to find out how.

The Google Disavow Tool has been out for years. But we still see common mistakes that SEOs make every day, not considering that disavowing the wrong links can cause severe damage to the rankings. Read on and learn about how you can use the Disavow Tool to your advantage.