What is Impactana Buzz?
Buzz measures the short-term, immediate response of a piece of content on social networks.
Buzz is Impactana’s aggregate of social media signals, divided into shares and likes.
These metrics are taken from platforms including Facebook, Twitter, Pinterest, Google +, Xing and LinkedIn.
Think of Buzz as a way of estimating the short-term, immediate success of a piece of content on social networks.
Why would you look at Buzz?
It’s a quick way to find out what sort of content is “HOT” on social media.
If you limit your search to a specific time frame, you can easily find the most shared content about a specific topic, let’s say for the past month.
What is the Impactana Impact metric?
Impact is all about measuring long-term user engagement. This aggregate brings together powerful metrics such as the number of backlinks, comments, clicks, views and downloads.
An article about health issues will not be shared on social media, but people may find it useful anyway.
They can engage by linking or commenting on it. That’s a much deeper engagement than a social media share.
Why would you look at Impact?
The Impact metric helps you discover strong content that people linked to a lot and engaged with by commenting or downloading it. This can be content that got a lot of traction on social media as well, but it can be a great piece of content that is not meant to be shared on Social Media at all.
Social Media signals (Buzz) are not reliable in themselves, and they don’t apply to every industry.
You only understand the value of a piece of content by looking at the Buzz and Impact metrics combined.
If we think of Buzz and Impact as a two-axis system, it’s clear that the content with a high Buzz and a high Impact is most desirable.
But even an average Buzz can be profitable with high Impact.