Is the keyword of class Commerical (“Money”), Branded, Compound (Money+Brand) or something else (other)?

The text that you see when clicking on a link is called anchor text.

<a href="https://smart.linkresearchtools.com">Best Link Tool</a>

In the above example the phrase "Best Link Tool" is the anchor text. And it's a

keyword.

How to enable the Keyword Class metric

You can enable the Keyword Class metric using the SEO Metrics selector.

• Select Keyword Class as metric 1. Type "Keyword" in the search form to find it faster.
• Drag the column to to the position 2 you'd like to see it in the link data tables, then click "Apply".

Types of Keywords Classes

The linking keywords can be categorized into the following:

Brand Keywords

These keywords contain something that can be associated with you or your company.

That can be a certain product, service or the company name / domain name itself.

Examples:

• iPhone, Apple products, apple.com and Steve Jobs would be
  Brand
  Keywords for apple.com
• cemper.com, Christoph C. Cemper, LinkResearchTools or would be
  Brand
  Keywords for www.linkresearchtools.com.

A Brand Keyword of your competitor can be a Money keyword for you.

• Iphone is a Money Keyword for a mobile shop, but of course a
  Brand
  keyword for Apple.
• Try to think like a trademark lawyer here - who OWNs that name? That owner has that word as a
  Brand
  keyword.

URLs are always classified as

Keywords, as they point to one of the most important parts of your brands online - your website! We do that classification automatically for you.

Example:

• http://www.swatch.com/at_de/specials.html will be (automatically) assigned as Brand Keyword for www.swatch.com and swatch.com

Compound Keywords

Compound keywords are keywords that are partly

partly keywords.

Examples:

• smartphone accessories at Apple.com is a
  Compound
  Keyword for apple.com, because it includes both a
  Money
  keyword (smartphone accessories) as well as a
  Brand
  keyword (Apple.com).

• Apple smartphone accessories would be a
  Money
  Keyword for an mobile phone e-Commerce shop

Money Keywords

Money keywords are the keywords that people want to rank for and pay big $$$ in paid advertising.

Money keywords are also called "commercial keyword" or "commercial keyword phrase", sometimes even more correct with the "generic keyword phrase".

In the above example "Best Link Tool" is generic, as it doesn't contain any clues about LinkResearchTools (which you hopefully also think is the best link tool).

Examples:

• espresso machine is a
  Money
  keyword phrase for nespresso.com
• buy iPhone is a
  Money
  keyword phrase for an mobile phone e-Commerce shop
  BUT a
  Compound
  for Apple.com)
• the generic smartphone accessories is a
  Money
  Keyword for apple.com

Other Keywords

All keywords that don't fit in the above categories are

Keywords and without any association to you or your company.

Examples: click me,great site, here are good examples for

keywords products can be classified as keyword for an e-Commerce shop.

Example of Keyword Classes

The following practical example is for the product website of the brand Link Detox^® www.linkdetox.com. The column "Anchor" shows you the anchor text of the link.

1. typical
   Other
   keyword
2. URLs pointing to the brand are a clear signal for
   Brand
3. "plans-pricing" was actually parsed out of a URL, but the two words "plans" and "pricing" are very generic, and certainly something that people would search for (in combination with other words). Therefore it is a
   Money
   phrase.
4. Competitive Link Detox^® is a sub
   Brand
   of Link Detox^®
5. "Disavow File Audit" is a generic phrase, although coined and established as trademark in the marketplace we would not call this a trademark exclusive enough for the product Link Detox, so it's a
   Money
   phrase.
6. About Link Detox is clear brand phrase, pointing exclusively to the
   Brand
   Link Detox
7. Benefits - generic, so classified as
   Money
8. "2. analysis modes of link detox"... is a combination of the money phrase "analysis modes" in conjunction with the brand Link Detox, and so
   Compound
9. "Link Profile Audit" is your exercise that you can answer based on what you learnt above. Please decide how you would classify it and comment below.

Keyword Class for every link

Please note that there is a keyword class for every link. So if you have multiple links from a page, then each of them can have a different category.

The following example from a view in "Source Pages" is a drill down of above for www.linkdetox.com

1. the "20" next to the detail +/- sign means that there are 20 link on that source page
2. the anchor text "about link detox" is classified correctly as
   Brand
   , as explained above.
3. "disavow toxic backlinks" is a generic keyword phrase, thus
   Money
4. "read more" is a typical
   Other
   keyword
5. "cleaning up your backlink profile" is a
   Money
   keyword phrase