Table of Contents
The LRT Power™ and LRT Trust™ metrics help you evaluate the quality and trustworthiness of every incoming link and provides you additionally with the ability to assess the strength and trustworthiness of your links in LinkResearchTools.
Page Level Power*Trust
|Metric (LRT Smart only)||Description|
|Source Page Power*Trust||Determines the power and trust of the source page.|
|Source Page Trust||Indicates the inherited trust of the source page.|
|Source Page Power||Indicates the strength of the source page.|
|Target Page Power*Trust||Determines the power and trust of the target page.|
|Target Page Trust||Indicates the inherited trust of the target page.|
|Target Page Power||Indicates the strength of the target page.|
How to read Power*Trust
High Trust and High Power
A link from a page with high Link Trust and high Link Power as shown in example 1 is obviously the perfect link for any website. If you can get one of those, go for it!
High Potential Links
High Trust but Low Power means the links have a high potential for improvements.
Don’t be fooled by a low Link Power. This type of link is very trustworthy and often more difficult to get than a “powerful” one. You can find this combination on links from universities or government agencies, for example.
This an example 2 of an extremely “High Potential” link. We see a link with Power=3 and Trust=10. Often it's more like Power=3 and Trust=5, but this example will explain the concept of improving your existing backlinks using high potential links.
Just add some extra links to increase the Link Power and you grow it from “High Potential” into an “Awesome Superstar link" 1.
Powerful but dangerous "Nitro Links"
Link with Low Trust and High Power can help you in the short run.
Links with the highest Power aren’t necessarily the best ones one the long run. "Nitro Links" 3 could help you get a ranking boost in the short-term, but it could also land you in Google Penguin jail if you overdo it.
Links like these are very strong links from untrusted sites. Such discrepancies between LRT Trust and LRT Power can usually be attributed to low quality or automated link building.
The example shown is an example of a very strong Nitro link 3 with Power=10 and Trust=0. The Zero Link Trust is important to note compared to the Link Power. Often it's more like Power=5 and Trust=0, but this example will explain the concept of improving your existing backlinks using high potential links.
Be careful to understand that this is different from "Weak Links", although it also has a Power*Trust of 0 (10 multiplied by 0 is still 0!). Here you see why the two dimensions matter!
Low Trust and Low Power
If a link has neither power nor trust 4, then it's often a completely worthless link. Those links are often not worth much and would take a LOT of effort to improve.
Often these are links on sub-pages that have no external links at all. Sometimes they are still worth keeping and improving, as they may have good internal linking.
Links with low LRT Trust and low LRT Power won’t help your site much. They may be from new, dormant, or penalized sites. These sort of links could be carefully used to add some general “noise” to your backlink profile, just like your competitors may have.
However, some links from very reputable websites also may look like that when judged by the Page PowerTrust. Always look at a link from many perspectives. If the Domain Power\Trust is high, then such a "Weak Link" might become better naturally and possibly even very quick.
Typical Links and how to improve them
Link Power=4 and Link Trust=3 are pretty good typical links already.
This is an example of typical link 7 that is quite good and has good trust.
It could benefit from more trust to make the ratio more even with the Link Power of 4. At any rate, developing a link from this position into the desirable segment of “Awesome Superstar” links looks like a lot of hard work, and is it even possible?
PowerTrust is also available the domain- and root domain level as Domain Power\Trust.