The Link Thing

Ranking without links is really, really hard.

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Impact of NoFollow 2.0, UGC and Sponsored Link Attributes
Google

Impact of NoFollow 2.0, UGC and Sponsored Link Attributes

NoFollow Links were handled differently by Google starting Sept 10, 2019. NoFollow Links from other sites that implemented a NoFollow link policy as a blanket rule before can now affect you, when they did not before.
22 SEO Link Building Methods for 2022
22 SEO Link Building Tips
Case studies

22 SEO Link Building Methods for 2022

Link Building has been called "dead" for years. The rules of 2003 certainly changed, and those who could not learn and adapt to the ever-changing rules and increased requirements on skills, tools, details then, of course, had to give up on their "link building tricks." Google confirmed that links are the #1 ranking factor and said: "Ranking without links is really really hard." The Google Core Algorithm is based on links, and that hasn't changed since the inception of Google.
How to find 101 great links for Interflora - easily
22 SEO Link Building Tips
Link Building

How to find 101 great links for Interflora - easily

Which things to fix, which links to build? This case-study shows how the penalized site Interflora can clean up their link profile AND build some awesome new backlinks without losing precious Link Juice. Read on and find out how you can learn from these examples!
Dejan SEO Manual Action for Toxic Links - Analysis and Reconsideration Request
Google Penguin Penalty
Link Audit

Dejan SEO Manual Action for Toxic Links - Analysis and Reconsideration Request

Google gave dejanseo.com.au, the domain of Dejan Marketing, a harsh penalty that led to a loss in rankings for even for their brand name Dejan SEO. Was it fair? They didn't build any links, they say. Legit website receives link penalty? Who is next?
Interflora Google Penalty - a Deep Dive into Toxic Links
Link Audit

Interflora Google Penalty - a Deep Dive into Toxic Links

We are sure you’ve heard about Interflora.co.uk being penalized by Google. No wonder, because Link Detox found over 70% toxic and suspicious links including cheap advertorials, paid blog posts etc. Here you will find examples for toxic and suspicious links that will put you in danger for a Penguin penalty.
7 Golden Rules of Link Building for 2022 and beyond
Link Building

7 Golden Rules of Link Building for 2022 and beyond

The original Golden Rules of Link Building updated for 2022 and beyond.
What is the Best Dofollow Nofollow Backlink Ratio?
Link Building

What is the Best Dofollow Nofollow Backlink Ratio?

Do you wonder what the best DoFollow vs. NoFollow link ratio is? Read this post for some answers, but more importantly more questions for you that you have to ask if you want to take SEO seriously.
Which SEO metrics should we use in link building?
Link Building

Which SEO metrics should we use in link building?

Which SEO metrics did LRT develop and recommend for link building? Are Ahrefs DR and Moz DA good link building metrics?
10 Ways your Link Building Agency can Scam You, and probably does.
Link Building

10 Ways your Link Building Agency can Scam You, and probably does.

Based on user and client feedback, we try to summarize all possible and still ongoing ways how link building clients can be scammed.
What are Links with Traffic, and how do you get them?
Link Building

What are Links with Traffic, and how do you get them?

What are Links with Traffic, and how do you get them? This week I've been confused about a "new standard in links with traffic" when it was all about links getting traffic from organic rankings. That was a sub-sub chapter of my Golden Rules of…
13 Ways to Improve Backlinks That You Already Have
Link Building

13 Ways to Improve Backlinks That You Already Have

Your existing link profile is the most important asset your website has. We often forget how many thousands or even millions of links are sending visitors to your site on a daily basis, and of course, help you in Google rankings. Make it a daily habit to check and groom your backlinks and protect your rankings. Only then building new links will help you grow instead of keeping up. Read on and learn about 13 practical ways in which you can improve the backlinks you already have.
Negative SEO Protection Techniques
Link Monitoring

Negative SEO Protection Techniques

In today's world, negative SEO has become a realistic threat. Various simple techniques are now commonly used to destroy competing businesses. Read here the most popular methods of negative SEO and learn how you can easily protect yourself.
6 Reasons Why You Should Check Your Disavow File Again
Link Building

6 Reasons Why You Should Check Your Disavow File Again

When was the last time you checked your disavow file? Probably a while ago, but that's OK. We present you a couple reasons, why it's worth looking at it again. And show you how the Disavow File Audit feature in Link Detox helps you with it.
Link Building Feng Shui for SEO in China
Link Building

Link Building Feng Shui for SEO in China

Did you know that Google is completely irrelevant in China? It is especially Baidu, which is sending Chinese web sites traffic. But how does SEO in China work? More important - which role do links play, and how do you go about link building for SEO in China?
Lessons learned from a link audit and disavow for 100 million backlinks.
Link Audit

Lessons learned from a link audit and disavow for 100 million backlinks.

Are you using link data from Google Search Console? Did you know you can accumulate a multiple of a single download, if done right? Learn from Kamil Guzdek how he handled this for a very large domain.
The Ultimate Guide to Link Removal
Link Audit

The Ultimate Guide to Link Removal

This detailed guide takes you step-by-step through how to find, identify and remove dangerous links. In it, Bartosz shares shares many of his secrets, real-life examples, and a deliciously sneaky way to find hidden contact information for spammy webmasters.
10 Outreach Tips For Building Quality Backlinks to Your Website
Case studies

10 Outreach Tips For Building Quality Backlinks to Your Website

Digital outreach campaigns have become a vital part of Internet marketing. It’s easy to make mistakes when trying to implement them. Learn how to make the most of your campaign with our 10 outreach tips.
9 Ways to Check the Quality of a Link
Link Audit

9 Ways to Check the Quality of a Link

Do you know what's the difference between a good link and a back links? Using LRT Technology you can check that within seconds. But how can you check the backlinks in your link profile yourself if you were to do it one by one (please don't!) Rick Lomas gives you nine points to look at.
Co-Citations and Bad Neighborhood Explained
SEO Competitor Research

Co-Citations and Bad Neighborhood Explained

One of the most important elements for quality and safe link building is a good neighborhood. If you read this article you will learn what a bad neighborhood is and how co-citations can lead you there. Hint: it's NOT the same IP hosting block, as many believe. Also, you will learn how to add valuable co-citations for your site and how to analyze these co-citations.
Link Building with LinkResearchTools and Pitchbox
Link Building

Link Building with LinkResearchTools and Pitchbox

After months of hard work, we’re proud to present the integration between Pitchbox and LinkResearchTools for Link Removal and Link Building Outreach. If your site has been penalized, Google expects you to contact the sources of those bad links and show proof of your outreach in your disavow file.
9 useful tips to use ScrapeBox for your SEO workflow
Tutorials

9 useful tips to use ScrapeBox for your SEO workflow

ScrapeBox is a well known tool for black hat SEO, but white hat SEOs have found it to be a very useful and time saving tool for on-page SEO, link analysis and even link building. In this guide, LRT Xpert - Bartosz Góralewicz, shows us how to use this tool of darkness to make Google very happy with your website.
NoFollow Links in SEO
No Follow Links - Risky or Irrelevant?
Google

NoFollow Links in SEO

The value of NoFollow links has often led to heated debates among online marketers and SEOs. Ever since Google rolled out the Penguin algorithm in 2012, the risk of links has become a central question. Can NoFollow links put your website at risk? Googlebot should not follow links with NoFollow tag, but is that always true?
LRTcon 2019 Recap - Link Building Conference collects EUR 43.545 for charity
News

LRTcon 2019 Recap - Link Building Conference collects EUR 43.545 for charity

Learn how we managed to collect almost 50.000 US$ in only four months for charity with a Link Building Conference we set up - and why a "Link Only" conference was necessary in the first place, the SEO market changes.
State of Links 2019: SEO Questions that Google should answer
Toxic Links and Redirects
Google

State of Links 2019: SEO Questions that Google should answer

John Muller announced him meeting with the webspam team to talk about the state of links and asked for questions from the webmaster community. What should he bring up? Do they still work? Here are our questions illustrated and updated with more details where needed or possible.

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